Is Anyword good for beginners?
The short answer
Anyword is aimed more at Paid-ads sellers, Performance marketers, Conversion testing than absolute beginners. A first-timer can use it, but expect a learning curve.
Anyword generates marketing and product copy and scores each variation with a predictive performance score trained on conversion data. Ecommerce marketers use it to pick the ad and product-page copy most likely to convert before spending on tests.