How we rate AI tools

Every tool on SellAI is evaluated against the same criteria so that ratings are comparable across the catalog. Our editor rating (out of 5) is a weighted blend of the factors below.

What we score

• Output quality— for the seller's real job (does the copy convert, is the image usable, does the bot resolve the ticket).
• Ease of use — setup time and how quickly a non-technical seller gets value.
• Value for money — pricing relative to the result, including free tiers and per-seat costs at scale.
• Ecommerce fit — integrations with Shopify, Amazon and the platforms sellers actually use.
• Support & reliability — documentation, uptime and responsiveness.

How we evaluate

Each tool is assessed against the criteria above using the provider's documentation, pricing pages and feature set, hands-on trials where we have access, and independent user feedback — not just marketing claims. We re-check pricing and features on a rolling basis and stamp each page with its last-updated date.

Our scores are editorial assessments, not lab benchmarks. Where we have not independently tested a tool end to end, its rating reflects documented capabilities and fit for ecommerce sellers. Spot an error, or have first-hand experience that contradicts a rating? Tell us and we'll update it.

Our affiliate policy

Some links are affiliate links and we may earn a commission when you sign up. Commissions never influence rankings or scores. A tool with no affiliate program is ranked on exactly the same criteria as one that pays us, and we link to the official site either way.