Is Drip worth it?
The short answer
Drip earns 4.2/5 in our review. Its biggest strength is strong behavior-based email automations; the main trade-off is email-centric; SMS is lighter. It's best for Email-led brands, Mid-market stores, Automation-heavy flows.
Drip is an email marketing platform built for ecommerce, with behavior-based automations, AI-assisted content and deep segmentation. It is a mid-market alternative to enterprise tools for stores that want strong email flows without SMS-first pricing.
What we like: strong behavior-based email automations; flat pricing by contact count; good segmentation for ecommerce.
Watch-outs: email-centric; SMS is lighter; fewer predictive features than Klaviyo.