Is Mailchimp worth it?
The short answer
Mailchimp earns 4.2/5 in our review. Its biggest strength is permanently free tier to start; the main trade-off is cost climbs quickly as contacts grow. It's best for Small stores, Beginners, Email + SMS basics.
Mailchimp is an email and SMS marketing platform with automations, segmentation and AI-assisted content. It connects to major ecommerce platforms for abandoned-cart, welcome and win-back flows, with pricing that scales by contact count.
What we like: permanently free tier to start; familiar interface and large template library; aI content and send-time tools built in.
Watch-outs: cost climbs quickly as contacts grow; ecommerce automations less deep than Klaviyo.