ActiveCampaign vs Klaviyo
The short answer
Klaviyo edges out ActiveCampaign overall (rated 4.5 vs 4.3). Choose Klaviyo if you want the higher-rated all-rounder; pick ActiveCampaign if scaling brands is your priority.
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| ActiveCampaign | Klaviyo | |
|---|---|---|
| Rating | 4.3 | 4.5 |
| Pricing | trial | freemium |
| Starting price | $15/mo | Free up to 250 contacts |
| Best for | Scaling brands | Shopify stores |
| Platforms | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce, Magento |
| Visit ActiveCampaign | Visit Klaviyo |
ActiveCampaign
ActiveCampaign combines email, SMS and CRM with deep behavioral automation, letting sellers build multi-step customer journeys triggered by store activity. It is trial-based with no permanent free tier and scales by contact count.
Full ActiveCampaign review →Klaviyo
Klaviyo is an email and SMS marketing platform built specifically for ecommerce, with deep Shopify integration. Its AI features draft subject lines and copy, predict customer lifetime value and optimal send times, and power segmentation for flows like abandoned cart and win-back.
Full Klaviyo review →