ActiveCampaign vs Mailchimp
The short answer
ActiveCampaign edges out Mailchimp overall (rated 4.3 vs 4.2). Choose ActiveCampaign if you want the higher-rated all-rounder; pick Mailchimp if small stores is your priority.
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| ActiveCampaign | Mailchimp | |
|---|---|---|
| Rating | 4.3 | 4.2 |
| Pricing | trial | freemium |
| Starting price | $15/mo | $13/mo |
| Best for | Scaling brands | Small stores |
| Platforms | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce |
| Visit ActiveCampaign | Visit Mailchimp |
ActiveCampaign
ActiveCampaign combines email, SMS and CRM with deep behavioral automation, letting sellers build multi-step customer journeys triggered by store activity. It is trial-based with no permanent free tier and scales by contact count.
Full ActiveCampaign review →Mailchimp
Mailchimp is an email and SMS marketing platform with automations, segmentation and AI-assisted content. It connects to major ecommerce platforms for abandoned-cart, welcome and win-back flows, with pricing that scales by contact count.
Full Mailchimp review →