Brevo vs Klaviyo
The short answer
Klaviyo edges out Brevo overall (rated 4.5 vs 4.1). Choose Klaviyo if you want the higher-rated all-rounder; pick Brevo if budget-conscious sellers is your priority.
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| Brevo | Klaviyo | |
|---|---|---|
| Rating | 4.1 | 4.5 |
| Pricing | freemium | freemium |
| Starting price | $9/mo | Free up to 250 contacts |
| Best for | Budget-conscious sellers | Shopify stores |
| Platforms | Shopify, WooCommerce, PrestaShop | Shopify, WooCommerce, BigCommerce, Magento |
| Visit Brevo | Visit Klaviyo |
Brevo
Brevo (formerly Sendinblue) is an email, SMS, CRM and automation platform whose plans are priced by monthly email volume rather than contacts, which suits stores with large lists on a budget. It includes a permanently free tier.
Full Brevo review →Klaviyo
Klaviyo is an email and SMS marketing platform built specifically for ecommerce, with deep Shopify integration. Its AI features draft subject lines and copy, predict customer lifetime value and optimal send times, and power segmentation for flows like abandoned cart and win-back.
Full Klaviyo review →