Brevo vs Mailchimp
The short answer
Mailchimp edges out Brevo overall (rated 4.2 vs 4.1). Choose Mailchimp if you want the higher-rated all-rounder; pick Brevo if budget-conscious sellers is your priority.
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| Brevo | Mailchimp | |
|---|---|---|
| Rating | 4.1 | 4.2 |
| Pricing | freemium | freemium |
| Starting price | $9/mo | $13/mo |
| Best for | Budget-conscious sellers | Small stores |
| Platforms | Shopify, WooCommerce, PrestaShop | Shopify, WooCommerce, BigCommerce |
| Visit Brevo | Visit Mailchimp |
Brevo
Brevo (formerly Sendinblue) is an email, SMS, CRM and automation platform whose plans are priced by monthly email volume rather than contacts, which suits stores with large lists on a budget. It includes a permanently free tier.
Full Brevo review →Mailchimp
Mailchimp is an email and SMS marketing platform with automations, segmentation and AI-assisted content. It connects to major ecommerce platforms for abandoned-cart, welcome and win-back flows, with pricing that scales by contact count.
Full Mailchimp review →