Drip vs Klaviyo
The short answer
Klaviyo edges out Drip overall (rated 4.5 vs 4.2). Choose Klaviyo if you want the higher-rated all-rounder; pick Drip if email-led brands is your priority.
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| Drip | Klaviyo | |
|---|---|---|
| Rating | 4.2 | 4.5 |
| Pricing | paid | freemium |
| Starting price | $39/mo | Free up to 250 contacts |
| Best for | Email-led brands | Shopify stores |
| Platforms | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce, Magento |
| Visit Drip | Visit Klaviyo |
Drip
Drip is an email marketing platform built for ecommerce, with behavior-based automations, AI-assisted content and deep segmentation. It is a mid-market alternative to enterprise tools for stores that want strong email flows without SMS-first pricing.
Full Drip review →Klaviyo
Klaviyo is an email and SMS marketing platform built specifically for ecommerce, with deep Shopify integration. Its AI features draft subject lines and copy, predict customer lifetime value and optimal send times, and power segmentation for flows like abandoned cart and win-back.
Full Klaviyo review →