Drip vs Mailchimp
The short answer
Drip edges out Mailchimp overall (rated 4.2 vs 4.2). Choose Drip if you want the higher-rated all-rounder; pick Mailchimp if small stores is your priority.
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| Drip | Mailchimp | |
|---|---|---|
| Rating | 4.2 | 4.2 |
| Pricing | paid | freemium |
| Starting price | $39/mo | $13/mo |
| Best for | Email-led brands | Small stores |
| Platforms | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce |
| Visit Drip | Visit Mailchimp |
Drip
Drip is an email marketing platform built for ecommerce, with behavior-based automations, AI-assisted content and deep segmentation. It is a mid-market alternative to enterprise tools for stores that want strong email flows without SMS-first pricing.
Full Drip review →Mailchimp
Mailchimp is an email and SMS marketing platform with automations, segmentation and AI-assisted content. It connects to major ecommerce platforms for abandoned-cart, welcome and win-back flows, with pricing that scales by contact count.
Full Mailchimp review →