Klaviyo vs Mailchimp
The short answer
Klaviyo edges out Mailchimp overall (rated 4.5 vs 4.2). Choose Klaviyo if you want the higher-rated all-rounder; pick Mailchimp if small stores is your priority.
Disclosure: Some links on this page are affiliate links. If you buy through them we may earn a commission at no extra cost to you. This never affects our rankings — see our review methodology.
| Klaviyo | Mailchimp | |
|---|---|---|
| Rating | 4.5 | 4.2 |
| Pricing | freemium | freemium |
| Starting price | Free up to 250 contacts | $13/mo |
| Best for | Shopify stores | Small stores |
| Platforms | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce |
| Visit Klaviyo | Visit Mailchimp |
Klaviyo
Klaviyo is an email and SMS marketing platform built specifically for ecommerce, with deep Shopify integration. Its AI features draft subject lines and copy, predict customer lifetime value and optimal send times, and power segmentation for flows like abandoned cart and win-back.
Full Klaviyo review →Mailchimp
Mailchimp is an email and SMS marketing platform with automations, segmentation and AI-assisted content. It connects to major ecommerce platforms for abandoned-cart, welcome and win-back flows, with pricing that scales by contact count.
Full Mailchimp review →