Mailchimp vs Omnisend
The short answer
Omnisend edges out Mailchimp overall (rated 4.5 vs 4.2). Choose Omnisend if you want the higher-rated all-rounder; pick Mailchimp if small stores is your priority.
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| Mailchimp | Omnisend | |
|---|---|---|
| Rating | 4.2 | 4.5 |
| Pricing | freemium | freemium |
| Starting price | $13/mo | $16/mo |
| Best for | Small stores | Small stores |
| Platforms | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce, Wix |
| Visit Mailchimp | Visit Omnisend |
Mailchimp
Mailchimp is an email and SMS marketing platform with automations, segmentation and AI-assisted content. It connects to major ecommerce platforms for abandoned-cart, welcome and win-back flows, with pricing that scales by contact count.
Full Mailchimp review →Omnisend
Omnisend is an email and SMS marketing tool aimed at small and mid-size ecommerce stores. It bundles pre-built automation flows, AI subject-line and content assistance, and combined email/SMS campaigns at a lower entry price than enterprise platforms.
Full Omnisend review →